Just like stories, this is yet another feature a messaging app shouldn’t have.
Absolutely, that and channels. Damn, I just want to keep in touch with the people I know, I don’t want to “follow” random shit in yet another app.
Who asked for this
Advertisers, probably.
Shareholders too!
It seems that Meta is low-key following the “everything app” goal that Elon Musk wanted for Twitter/X, tying products like WhatsApp, Instagram, Threads while at the same time distancing themselves from the Facebook brand.
For example, WhatsApp is a chat app that has been enhanced to have Business Accounts, which allows for Bots, Stores and Payments. Further integration with Instagram could potentially use these features to tie together content+business. Threads is an enhancement over Instagram to add textual content.
They really want to be WeChat
The integration is not immediately visible and users would have to link their accounts in WhatsApp settings to access the option.
If true then don’t really care
