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It’s worse than a paid ad. It’s an ad. You have to pay to see.

If I watch it on TV, computer, tablet or phone, I pirate it. Else, I pay.

Hell, I’m pirating Amazon even though I have Amazon Prime because of how crap the app is.

Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.

The tutorial will have you collect “refreshing Pepsi Colas”.

Cinematics will always look to the big billboards.

And the game will have strict anti tampering/mods and will require internet connection to support this adds.

EA doesn’t get the benefit of the doubt anymore