Yeah. It took a while to work out the kinks of getting TV dvd seasons in the right order, but watching TV was easier when you didn’t have unlimited options and more or less a pres defined playlist.

Bundling works at scale if you maximize customer pool. I don’t think ESPN cable would be affordable to most people without bundling it into cable packages; their TV is subsidized by every non sports watching household. I wish there was more transparency into the costs to determine if you are coming ahead or behind in the bundling.

But at the end of the day everyone hates paying for multiple streaming apps. To me that means people just want a bundle that magically has everything they want to watch.

Say what you will about streaming, but I think everyone born before 1995 will understand that todays streaming is way way way better than renting and old school cable. In the old days there was no on demand, so you could only watch what was on at the time you wanted to watch it. You literally had to go to to block buster to rent physical media that wasn’t always available for things like new releases. TV shows weren’t easily available by VHS/DVD. So with streaming, it’s basically cheaper than what Cable + Renting movies used to cost, but I can do it without limits of physical media and have access to crazy amounts of back catalog. I purchased Band of Brothers back in the day on DVD box set for like 70 bucks which is 10 1 hour long episodes. For 99 bucks a year I can get all of band of brothers and a lot more content than that. Sure I don’t own it all, but that’s fine for most of my purposes. With streaming, I think we are actually getting a lot more for less in the grand scheme of things. And bundling make it even cheaper.

I don’t think you understand how pricing works. Someone like Disney demands a high carriage fee agreement and mandates that ESPN must be in the basic cable package for all comcast subscribers, otherwise comcast doesn’t get any Disney owned TV. As a result Comcast has to charge basically 10 bucks a month to all subscribers to have ESPN, not counting the general cost breakout for other disney owned channels. Sure, comcast leases STB’s for X dollars and gets a cut of the subscription fees as well, but the point is the people that make the TV programming are the same. So it’s not magically going to make the cost of TV significantly cheaper by cutting out comcast. Comcast is the person that collects the bills, but Disney, ViacomCBS, etc, are very much involved of setting up the prices consumers pay on cable and streaming.

Edit: Also add in the risk and churn factor. With cable bundling, programmers had scale on their size. Basically all cable subscribers had long term subscriptions and could guarantee a high volume of subscribers to collect from. With DTC (Direct to Consumer) streaming apps, consumers can churn and temporarily subscribe for monthly intervals. That means you have less subscribers at any one time on your app and for shorter durations. Guess what that does to the revenue. So if you no longer have the economics of scale in terms of long term subscription length and volume of subscribers, the cost for individual subscribers will probably have to keep creeping up and get possibly more expensive than cable.