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For the context, it’s not about killing it. The old and the new communities currently have the same number of weekly active users ( https://lemmyverse.net/communities?order=active )
There is now a script that allows to ping everyone who posted in a community to move to another one. Example: https://feddit.org/post/6859490 / !football@lemmy.world
It’s more a migration than anything else.
Makes sense, then