The largest study ever carried out on social media deactivation has found that disconnecting lowers users political participation and also their propensity to believe misinformation
In EU you were given an option by META to pay for adfree experience or accept targeted ads
Problem 1: if you paid, they would not stop tracking you. They would just stop showing ads. They would still be able to suggest content from commercial accounts.
Problem 2: the price was unreasonable. It depended on how many accounts you have across the platforms but i believe that the price for my profile and a couple of pages was €32 every month
Problem 3: these two options replaced the option to accept untargeted ads. I was ok with untargeted but they removed the option
Their solution has since been deemed as ‘not ok’ by the EU data protection board
What’s “pay or ok”?
In EU you were given an option by META to pay for adfree experience or accept targeted ads
Problem 1: if you paid, they would not stop tracking you. They would just stop showing ads. They would still be able to suggest content from commercial accounts.
Problem 2: the price was unreasonable. It depended on how many accounts you have across the platforms but i believe that the price for my profile and a couple of pages was €32 every month
Problem 3: these two options replaced the option to accept untargeted ads. I was ok with untargeted but they removed the option
Their solution has since been deemed as ‘not ok’ by the EU data protection board
https://www.euractiv.com/section/platforms/news/eu-data-protection-body-says-metas-pay-or-ok-model-is-not-ok/